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Group Hits Home Run With Memory Walk Registrations
Association of Northern California and Northern Nevada has enjoyed
successful kickoffs for its annual Memory Walk in the past, but nothing
has worked quite like a trip to the ballpark.
Julianna Isaac, the association’s special events manager, said more than
400 people have signed up for “Strike Out Alzheimer’s,” the
Memory Walk 2004 kickoff scheduled Tuesday at Raley Field in West Sacramento.
The event will begin at 5:45 p.m., preceding the River Cats’ baseball game
vs. the Salt Lake Stingers.
“We’re leading out of all the Northern California offices that are
using online registration. We’ve never had more than 50 people at a kickoff
before, so this shows the momentum that is building for this year,” Isaac
said. “In past kickoffs, we’ve rented a facility and had speakers
and catering. By just tying the River Cats in, people are looking at this and
saying, ‘This is a fun event and we want to go.’ This is going to
bring a lot of exposure to the disease, so it’s made a huge difference.”
Nick Toma of KMAX-TV (Channel 31) and Pat McConahay of KVIE-TV (Channel 6) will
host a special pre-game celebration. The event is intended to encourage the audience
to recruit walkers to participate in the 12th annual Sacramento Memory Walk,
scheduled for Oct. 9 at the state Capitol.
The Memory Walk includes half-mile and 3-mile walks, and a “Memory Lane” where
people can place a photograph or letter from a loved one on a display wall. Participants
also can view artwork created by Alzheimer’s patients.
“And we’ll have entertainment, food, and a health corner with informational
booths for nonprofits, free health screenings, massage, things for the kids,” Isaac
said. “It’s not just a walk where you show up, give your money and
you’re out of there. We try to give back to the people who are supporting
Isaac said the convenience of online registration has played a role in this year’s
“We have a very efficient way to register and fundraise now, especially
for people who don’t feel comfortable asking people for donations, so they
go to our Web site,” Isaac said.
This year’s Memory Walk is dedicated to the memory of President Ronald
Reagan, whose battle with Alzheimer’s disease brought attention to the
more than 4 million Americans who suffer from the illness.
The Memory Walk is the Alzheimer’s Association’s largest Northern
California fundraiser, with 78 cents from every dollar going toward Alzheimer’s
research and treatments.
The association provides services to the more than 220,000 Northern Californians
who suffer from Alzheimer’s, and also has services for family members,
including support groups, a 24-hour Helpline telephone service, a referral database,
educational and training programs, a safe return program, resource library and
In addition to the Sacramento Memory Walk, other Northern California or Nevada
sites include Carson City, Sept. 19; Solano County, Oct. 2; Chico, Santa Cruz
and Treasure Island, Oct. 9; Reno, Oct. 10; Wine Country and Yerrington, Oct.
16; and Monterey, Nov. 6.
Walkers who raise $50 or more earn a commemorative T-shirt, with other prizes
available for those who raise $500 to $5,000. Proceeds from the River Cats’ “Strike
Out Alzheimer’s” night go toward the Memory Walk’s fundraising
goal of $150,000. Last year’s event raised $130,000.
“We’ve made one-third of that already. We’re ahead of the game,” Isaac
interested in making a donation to the Alzheimer’s Association,
or forming a Memory Walk team, can obtain a brochure by calling (916) 930-9080
or visiting www.alznorcal.com.
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